Topics of Tennis News

  The Delray Beach Open has long been a staple on the ATP Tour calendar, known for its top-tier tennis talent and sweltering Florida heat. Beyond the high-quality tennis, the tournament has also built a reputation for fostering impactful partnerships, one of the most notable being its collaboration with BMW. Through the South Florida BMW Centers, the luxury automotive brand has not only amplified the tournament experience but also made meaningful contributions to the local community. BMW’s role as the Official Auto Partner of the Delray Beach Open underscores its commitment to innovation, excellence, and community engagement. This partnership extends beyond brand visibility, integrating BMW into key aspects of the fan experience and local outreach initiatives. One of the standout features of BMW’s involvement is its focus on elevating the fan experience. From the moment spectators arrive, BMW’s presence is felt through premium services such as valet parking. Fans driving BMW ve...

The 2025 tennis season is well and truly underway! With the Australian summer of tennis coming to a close last month, players from the ATP and WTA tours have left to play various tournaments around the globe. One tournament that is quickly establishing itself as a must-play event is the Merida Open, nestled in the stunning Yucatan Country Club in Mexico. Established in 2023, the event has already garnered lots of attention and seen rapid growth in terms of collecting WTA tour points. The tournament was introduced as a 250-point event, meaning the winner would collect 250 ranking points. This year's tournament offers double that, with 500 points awarded to the winner. With this increase, we see higher-ranked players penciling this event into their calendars and a larger draw of players competing for the title over the week-long tournament. Making the event possible and accelerating the tournament's growth is primary sponsor AKRON, a Mexican company specializing in energy and aut...

  The Dallas Open, the premier indoor ATP Tour event in the United States, has secured Choctaw Casinos & Resorts as its official casino and resort partner. This strategic collaboration will bring a heightened level of hospitality and engagement to the tournament, which is set to debut at Ford Center at The Star in Frisco from February 1-9, 2025. As the Dallas Open makes history by elevating to ATP 500 status, players will now compete for increased ATP ranking points and a prize pool of approximately $2.8 million USD. The tournament's rise underscores its growing prominence on the professional tennis calendar since relocating to North Texas in 2022. A key feature of this partnership is the introduction of the exclusive Choctaw Club , marking Choctaw Casinos & Resorts’ first foray into professional tennis. Located within Ford Center, this premium space will offer Courtside Box holders a luxury experience, including free-to-play table games such as blackjack and craps, dig...

  A Rolex at 17 years of age! I remember being that age, working as a pool boy at a resort in Australia. The running joke among the team was that if something shiny was at the bottom of the pool, dive in—it might be a Rolex! This was a five-star resort nestled in the Great Barrier Reef, but in reality, I was usually retrieving nothing more than a hairpin. That, however, is not the case for Russian teen sensation Mirra Andreeva, who has taken the WTA Tour by storm since making her debut in Madrid in 2023. Currently ranked No. 15 in the world, with a bright future ahead, it’s no surprise that sponsors are lining up for her endorsement. Andreeva has already secured deals with Nike and Wilson for her on-court gear, as well as Spanish dermatology brand ISDIN as her skincare partner. Her confidence has only grown since her debut, with a Roland Garros semifinal appearance in 2024, a spot in the top 20, and her maiden WTA title in Iași, Romania. Rolex is no stranger to recognizing ...

One month from now, the world’s top tennis players will battle it out under the California sun at Indian Wells. The BNP Paribas Open, the largest combined ATP and WTA event, runs from March 2–16, drawing thousands of fans to the Palm Springs area. With scorching temperatures and back-to-back matches, one essential item is often overlooked—sunscreen. For the 2025 tournament, French skincare giant La Roche-Posay has been named the official sunscreen partner of Indian Wells. Backed by over 9,000 dermatologists and a member of the L’Oréal family, the brand is set to provide fans with top-tier sun protection as they endure two weeks in the unforgiving Coachella Valley heat. Tennis fans may already be familiar with La Roche-Posay’s presence at major tournaments. Since becoming the official sunscreen partner of the US Open in 2022, the brand has actively promoted sun-safe practices at Flushing Meadows, offering free sunscreen, dermatologist consultations, and on-site activations. La Roche-Pos...

Singapore is finally back on the WTA calendar for 2025! After nearly seven years since hosting the year-end WTA Tour finals in 2018, the tour has decided it's time to return to one of the most bustling cities in the world. To welcome this year's inaugural Singapore Tennis Open, Turkish Airlines has been announced as the official airline partner for the event, taking place from January 27 to February 2 at the Kallang Tennis Hub. The airline is no stranger to throwing its name behind major tennis events, having been the title sponsor for the Antalya Open (Turkish Airlines Open) during the 2018 and 2019 seasons. The Porsche Tennis Grand Prix, an annual WTA Tour event in Stuttgart, Germany, has seen the airline sponsor the event since 2015, underscoring its commitment to the women's game. As part of the airline's new deal in Singapore, it will provide players with premium travel accommodations and some incredible prizes for players and fans. This year's women's sing...